Yesterday, I read an article that was documenting a recent IoF conference and it concluded that British Fundraising is suffering from an innovation deficit. And with regret, I agree.
Charity collections account for a huge portion of donations and yes, they do work. However, I am urging charities and fundraisers to be a bit more innovative in their approach. It's almost as if when they run out of ideas they just take to the streets with a collection pot and hassle the public.
Now I feel quite passionate about supporting good causes, and where possible I do what I can. However, I can actually complete a commute to work without getting a collection pot rattled in front of me. And half the time I don't even recall what the charity were about as I'm doing all that I can to get my head down and keep walking. Not that I don't care but if I contributed to every pot I see I would be deep in debt.
There are exceptions, like when collections are attached to broader campaigns with the great example being the Poppy Appeal. Not only a good cause but a great way to engage their supporters and the campaign gives them opportunity to market it well bringing in more funds.
So before you take to the streets and rattle a few tins I urge you to think if there is a better way that you can gain support, is there a more creative approach, or a more innovative concept that you can deploy to reach out for donations.
At the end of the day anybody looking to do their bit deserves respect so this post isn't to judge or curb peoples enthusiasm to make a difference. My personal opinion is that without a bit more creative spark some great charities will start to disappear off the map because they just can't find enough people to rattle a collection pot any more.
British fundraising is in need of your innovation!